Here’s some juicy tidbits from our recent chat with EJ Thoren, Custom Closets Market Manager at The Container Store


Can you tell us a bit about The Container Store’s custom closet process?

While we offer free in-store design services every day, we also make house calls.

From masterful closets and chef-inspired pantries to orderly playrooms, offices and garages our In-Home Design service gives our customers the chance to work with our expert design partners who help our customers create the custom closets needed to maximize space and make the most of their homes.

Whether you’re renovating a space or moving into a new home, take advantage of our free in-home design service today.

What types of closets does The Container Store offer?

The Container Store Custom Closets consists of four lines: Elfa Classic, Elfa Décor, Avera and Laren.



Elfa has been at the core of The Container Store’s product mix since 1978. The system is completely customizable and is the foundation of an organized space.

Elfa Classic is offered in White and Platinum, and Elfa Décor comes in four finishes: White, Grey, Birch and Walnut. It’s also easily adjustable.

The system allows you to add, remove, or adjust components as your needs change. From small cabinet solutions to garages, once our customers experience what Elfa can do for them, they are sure to come back and organize other areas of their home.


Our Avera closets innovative design provides flexibility with a built-in look at an exceptional price. It comes in four finishes with a wood-like texture: Cloud, Stone, Dune and Truffle.

Tracks, uprights and brackets are made of epoxy-bonded steel, which is very strong and durable. These items also come in four finishes: Cloud, Stone, Dune and Truffle, and are color matched for a seamless look.

Back panels are included in every solution to cover the framework and blend seamlessly into the design. The solution can also be cut to design closets wall-to-wall and has LED lighting option available.


The Laren closet line provides custom built-in luxury for an elegant and sophisticated look.

It’s a floor-based system that includes base molding along the bottom, soffits across the top and back panels throughout. Shelves and verticals are made of one-inch-thick melamine. The system is customizable to a 1/16th of an inch.

It comes in eight finishes including woodgrain texture: Pure White, Aspen, Satin Oak, Chestnut, Flint, Ebony, Glacier Grey and Hazelnut.

Laren utilizes cabinet doors, available with a solid front or tempered glass inserts and drawer fronts which come in three styles: Smooth, Shaker and Traditional. Both integrated soffit and shelf LED lighting are also available.

How durable are The Container Store’s custom closets?

Elfa is made from epoxy-bonded steel which makes it strong, durable and rust-resistant. This is an important differentiator when compared with vinyl-coated wire systems found at other retailers.

The innovative, ultra-slim design of the tracks and uprights give our Avera closet line unmatched strength, design flexibility and beauty. This wall-mounted system includes uprights and multiple horizontal tracks that make the structure extremely strong.

For unparalleled custom built-in luxury, look no further than Laren. Laren offers a sturdy floor-based system with extraordinary one-inch-thick construction that gives us design options our competitors can’t match.

The Container Store Custom Closets designs stay stored under customers’ POP! account indefinitely.

After installation, the customer can work with a designer to add components to the existing space, move things around or learn how the system can be moved into a new home and reconfigured to fit a new closet.

There is no cost for designs, but fees do apply for professional installation.

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